Vertical guides

Shopify migration guides by industry

Vertical-specific migration guides for $5M+ DTC brands. Each covers what makes the migration distinct for that industry, the tooling considerations specific to the vertical, and the failure modes that surface disproportionately. Read the vertical that fits your brand profile before scoping with an agency.

Fashion / apparel

Shopify migration for fashion brands

Returns-heavy, exchange-driven, and variant-dense — fashion migrations have distinct failure modes that generic migration playbooks miss.

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Beauty / skincare

Shopify migration for beauty brands

Subscription-heavy, content-dense, and ingredient-focused — beauty migrations live or die on subscription continuity and content depth preservation.

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Supplements / wellness

Shopify migration for supplement brands

Subscription-dominant economics and regulatory-sensitive labelling — supplement migrations must protect subscription continuity and content compliance simultaneously.

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Food / beverage

Shopify migration for food and beverage brands

Perishable shipping windows, regional fulfillment routing, and subscription-box dominance — F&B migrations have logistics complexity that other verticals do not.

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Home / furniture

Shopify migration for home and furniture brands

Large-cart AOVs, freight shipping, configurator complexity, and white-glove delivery — home migrations carry logistics weight that smaller-cart verticals do not.

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B2B wholesale

Shopify migration for B2B wholesale brands

Company accounts, custom price lists, NET payment terms, and sales-rep operations — B2B migrations are categorically different from B2C and need Plus B2B Edition from the start.

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